

There are several aspects to marketing your services that you’ll want to consider during business planning:
There are several aspects to marketing your services that you’ll want to consider during business planning:
- Defining your service and determining what sets you and your business apart
- Reaching prospective clients through a variety of channels
Once you've determined your services, you’ll need to cultivate prospects. A combination of face-to-face networking, plus online and traditional tactics should serve you well. Of course, in today’s customer-centric environment, you’ll also want to have a robust social media presence in order to attract and engage prospective clients.
Consider the following ideas as you launch your business:
Consider the following ideas as you launch your business:
In-Person Networking:
In-Person Networking:
- Make meet-and-greets a priority
- Join your local SBA or Chamber of Commerce
- Become active in a civic group or professional organization in your community
- Volunteer at an organization of your choosing; this may help you make some valuable business contacts, or even offer some services on a pro bono basis
- Spread the word to family, friends, and business associates and ask that they tell others
Online/Social Media Channels:
Online/Social Media Channels:
- Microsite/website
- LinkedIn – Promote yourself, your credentials and background
- Facebook Page and Twitter – promote your practice/firm
- Email campaign
- Blog
Traditional Items:
Traditional Items:
- Business cards
- Announcement ad in your local newspaper (online version)
- Direct mailing to a compiled prospect list
- A pricing schedule; your price must be competitive with other CPAs, and low enough to attract new clients, yet not too low as to undercut your revenue requirements
One final note on marketing: Positive word-of-mouth is one of the best ways to grow your business. Be proactive in asking satisfied customers for referrals and for approval to use them as references, perhaps even post on your LinkedIn profile. Encourage satisfied customers to share reviews online and to “like” your Facebook page.
Looking for motivation?
Looking for motivation?
“If you want to be successful, it’s just this simple. Know what you are doing. Love what you are doing. And believe in what you are doing.”
Will Rogers